Facebook: Marketing friend or foe?
Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust. The post Facebook: Marketing friend or foe? appeared first on...
View Article3 tech trends that can make home sales easier
There are a few technologies that are poised to make significant leaps in the next year or so. How will they affect how you do business? The post 3 tech trends that can make home sales easier appeared...
View ArticleWho’s better at forecasting real estate trends: agents or robots?
Our tech survey reveals many readers believe real estate pros are best at predicting who is going to move in a given neighborhood. Also: what agents want in a tech partner, the big data companies...
View ArticleThe path to painless tech integration
Keeping up with the latest tools requires not just deciding to use technology, but ensuring everyone on the team is able to take full advantage of it. The post The path to painless tech integration...
View ArticleIf you build it, they will come
Learn how one Dream Town agent rolled up his sleeves and got to work employing his limited programming skills to create a site for his business that uses a custom-built search function. The post If you...
View ArticlePeople first, then tech
Though @properties is one of very few independent shops that develops technology in-house, co-founder Thad Wong said they didn’t initially set out with any particular focus on technology. The post...
View ArticlePredictive analytics may reveal what’s next for your business
Many agents and brokers are already using predictive analytics to determine homebuyer patterns and behaviors, and the trend lines point to more adoption of this technology as it matures. The post...
View Article5 unexpected ways real estate agents can use chatbots
Artificial intelligence has moved past its initial hype phase and chatbots have not only managed to survive beyond this first phase but are thriving because of their tangible benefits. With more and...
View ArticleLone Wolf and Real Estate Webmasters join up; HomeLight announces digital...
A transaction management company and CRM/website provider join forces, and a Google-backed company that matches sellers with agents and cash buyers announced it’s acquired a lending startup. The post...
View ArticleCan Amazon revive Realogy? Ecommerce giant launches broker partnership
Anyone who’s bought a home knows that it’s usually only a matter of days after closing that their mailbox is inundated with marketing materials. The idea from Amazon is to give consumers an incentive...
View ArticleNew lead-gen tools, Nextdoor features and faster commission checks
In our latest tech roundup, BoomTown introduces new lead-gen tools, a new agent promotion feature launches on Nextdoor and a transaction management platform enables smoother digital payments for...
View ArticleMore existing homes include smart tech upgrades
A new Harvard study finds half of all homeowners are looking to install smart-home tech in their homes in the next three years, meaning real estate agents and their clients can expect to see more of it...
View ArticleThe dos and don’ts of virtual staging
Virtual staging has become a popular tool for sellers and agents to drive buyer traffic, especially for vacant listings. But there are some very important best practices, ethics guidelines and...
View ArticleThree ways real estate is getting smarter
DLA Piper’s Global Real Estate Summit examines ways in which technology is disrupting the market. The post Three ways real estate is getting smarter appeared first on Chicago Agent Magazine.
View ArticleReal estate marketing 101, courtesy of Facebook
A guide from the social media giant offers insights on digital marketing strategies for agents. The post Real estate marketing 101, courtesy of Facebook appeared first on Chicago Agent Magazine.
View ArticleWhat do Chicagoland agents think of iBuyers?
Will iBuyers move into the Chicagoland market? What impact will they have on the industry? Find out what readers of Chicago Agent magazine think. The post What do Chicagoland agents think of iBuyers?...
View ArticleHow to stay relevant in the age of iBuyers
While iBuyers aren’t really active in Chicago yet, other markets are seeing a vastly different picture. That’s why the session on iBuyers was one of the most highly anticipated panels at the Accelerate...
View ArticleLaricy, Siciliano and Jacklin on iBuyers
The age of the iBuyer has arrived, and while the trend has not quite hit the Chicago market, these three brokers are already preparing themselves for what the future of home sales means for their...
View ArticleThe brokerage decision: To iBuy or not to iBuy?
Real estate brands large and small have a particularly big question facing them in terms of iBuyers: Should they offer their own iBuyer platform to ensure listing agents have all the tools necessary to...
View ArticleDon’t fear the iBuyer: How to compete against and cooperate with a growing trend
While iBuyers aren’t an active presence in Chicago yet, brokers need to understand the competition and consider its potential impact on the local market. Does the average agent really need to fear the...
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